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Shine Some Light.
SEO is a process. Optimizing your site for search is multi-faceted and results are driven by multiple factors. Google wants to deliver high quality results. If it doesn’t – the market will correct and eventually – users will look for their answers elsewhere.
Listen.
2021 WINNER. Content Marketing Institute | Strategy
Not all Content is Created equal.
Content Marketing is one of the most effective ways to boost SEO because it creates multiple channels for brand engagement. If you share your unique business perspective – with clarity and quality – people will listen. And Google will too.
Content Marketing isn’t all about selling. The goal is to provide solutions to your audience and establishing your business as an authority in your industry. By sharing your business knowledge – through newsletters, social media marketing and shareable curated content you are telling Google and the other search engines you know what you’re talking about. The more people talking about and engaging with your brand – the better your search results will be.
The Content Marketing Awards are presented and owned by the Content Marketing Institute, to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2021 Content Marketing Awards include 87 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards is the largest international content marketing awards program.
Partnering with Twilight Homes, we created something to remember.
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It's Not Just a Box. It's an Experience.
The Content Marketing Awards are presented and owned by the Content Marketing Institute, to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2021 Content Marketing Awards include 87 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards is the largest international content marketing awards program.
Working with Twilight Homes to deliver the best end-user experience during the Cov-19 pandemic, working in partnership, the VIP virtual event was born.
Sales in the time of Covid-19
01. Your customers are the hero.
With mandated business closings in 2020, Twilight Homes faced various challenges.
How can they continue to sell new homes, if no new customers could come out and see them?
How can they continue to deliver the best in customer service and experience?
The solution – Virtual Events.
Challenge II: How do you make a virtual fun and exciting.
The solution – create a memorable experience. Something people will want to tune in and see.
Challange accepted.
02. Everyone wears socks.
Working in tandem with the Twilight Homes team, we sought out to create an in-person, virtual grand opening, from the comfort of our viewers homes.
Special treats included, GrubHub gift cards, for dinner on the house, mixed drink suprises, virtual homes tours, 3d imaging, guest speakers, give-aways – and socks.
Not only did the team at Twilight Homes have fun with the campaign, their clients did too. See below for a glimpse at some of the user generated content this campaign created.
Bottom line -> your customers are your biggest fans. Strive to delight them even when times are tough.
Click The Socks to see the Video:
Be Like Kiki.
Celebrate your customers. They’re kind of a big deal.
One of the first places to start with SEO is having a great product. Brand management is critical to improving your chances of showing up on page one of Google search. Aside from the very important technical components of SEO, having an engaging brand, that delivers on it’s mission and core values, will pay off in the long run.
By being inspired by your customers, and inviting them to participate in your brand, you will build a stronger foundation for business growth. Techincal SEO is important, but it’s important to be driven by your company’s values, and not trying to “game” Googles search algorithm with metadata.
Play Video
Be Like Kiki.
One of the first places to start with SEO is having a great product. Brand management is critical to improving your chances of showing up on page one of Google search. Aside from the very important technical components of SEO, having an engaging brand, that delivers on it’s mission and core values, will pay off in the long run.
By being inspired by your customers, and inviting them to participate in your brand, you will build a stronger foundation for business growth. Techincal SEO is important, but it’s important to be driven by your company’s values, and not trying to “game” Googles search algorithm with metadata.
BUsiness Intelligence
Quality vs. Quantity
TEchnical SEO
Now that we’ve explored the impartance of having a strong product that solves your customers need, it’s important to have the technical pieces that sends the right message to Googles search algorithm to tell it how awesome your company is.
You can start to design a plan and the necessary benchmarks to measure success.
The customer journey matters.
Be sure you deliver on your promise.
Reputation Management
Business Analytics
Competitive Intelligence
Strategy
Targeting
Optimization
