Rad5 Media partnered with Defined Fitness to produce a high-impact promotional video for Grind—their newest studio cycling class designed to push limits through a fusion of HIIT and indoor cycling. The class embodies grit, intensity, and community, and Defined wanted a video to match that energy.
Our creative direction leaned into an industrial aesthetic—gritty textures, high-contrast lighting, and cinematic motion—to reflect the raw power and determination behind the class. Real Defined Fitness members geared up in bold, performance-focused outfits, bringing authenticity and high energy to the shoot. We used dynamic camera movements, close-up shots of effort and endurance, and a pulsing edit rhythm to mirror the beat-driven atmosphere of the class itself. The result was a promotional video that feels more like a trailer for a high-performance experience than a standard gym commercial.
Founded in 1988, Defined Fitness has become a cornerstone of New Mexico’s fitness community. For over 35 years, they’ve redefined what it means to create a gym built on empowerment, service, and support—welcoming members of all ages and fitness levels. With a forward-looking vision that includes renovations and expansion, Defined Fitness continues to inspire healthy lifestyles and strong communities across the state.
The Grind video helped generate buzz around the new class launch, energizing both existing members and new prospects. Shared across Defined’s digital platforms and in-studio displays, the video elevated the brand and reinforced its leadership in New Mexico’s fitness space.
At Rad5 Media, we worked to highlight Shine Pet Food Co.’s mission through commercial photography, capturing the heart of their brand and showcasing the dedication behind every product. From their commitment to natural ingredients to their focus on pet wellness, our visuals brought their story to life and resonated with pet owners who value quality and care.
Custom Construction Solutions searched nationwide for a team capable of delivering SEO-focused web design, development, Google Ads management, and competitor intelligence. What made the collaboration effective was being local—able to meet one-on-one, integrate into their workflows, and stay only a call away.
At Rad5 Media, we value innovation that makes a real difference, and collaborating with UbiQD allowed us to share the story of a company at the forefront of transformative technology. Based in Los Alamos, NM, UbiQD specializes in advanced quantum dot materials that unlock the power of light to improve efficiency in industries such as agriculture, clean energy, and sustainability.
Meridian Adhesives Group partnered with Rad5 Media to deliver a rapid-turnaround photography package for a critical corporate board meeting with investors. The goal: capture the scale, precision, and innovation at their E-Chem manufacturing facility in Albuquerque, New Mexico.
Rad5 Media knows how to think outside the box — building bold guerrilla marketing strategies right here in Albuquerque, New Mexico. We help you identify your market, craft your brand story, and make an impact that sticks.
From sauces to beverages and beyond, Louisiana Pepper Exchange serves a wide range of industries with their high-quality pepper ingredients, meeting the demands of today’s health-conscious and flavor-focused consumers. Their innovative approach puts them at the forefront of food and beverage trends, delivering bold flavors and sustainable solutions to customers worldwide.
