“Phoenix Rising: Changing Course After Tragedy” is a powerful example of purposeful brand storytelling—where visual design, narrative craft, and empathy come together to create work that resonates long after the screen fades to black.
Created in partnership with Genex Services, the film centers on flight paramedic Derek Boehm and the life-altering accident that shifted his role from first responder to patient. Rather than leading with promotion, the story builds trust by honoring lived experience—demonstrating how impactful branded content connects emotionally before it ever asks for attention.
As a flight paramedic in Phoenix, Arizona, Derek’s job was to rescue those in life-threatening emergencies. That role reversed in an instant when the helicopter carrying him and his crew crashed into a mountain, leaving him stranded on a snowy cliff with severe injuries and no immediate way to call for help.
The film documents his survival, recovery, and the vital support of his case manager—showcasing how coordinated care and human connection can help rebuild a life after tragedy.
Through thoughtful pacing, cinematic visuals, and human-first storytelling, the narrative explores resilience, recovery, and the power of advocacy—positioning the brand not as the hero, but as the guide behind meaningful outcomes.
Rad5 Media received the 2021 Gold Award for Video Excellence at the Academy of Interactive and Visual Arts 27th Annual Communicator Awards in the Campaign Branding / Branded Entertainment category.
Selected among more than 4,000 entries from around the world—and recognized alongside global brands such as 3M and HP—the award reflects a commitment to storytelling rooted in clarity, care, and authenticity.
At its core, this project represents how Rad5 Media approaches content creation:
Listen deeply to uncover authentic stories
Design with intention to support emotional impact
Lead with empathy before promotion
Create meaning that reflects the human side of every brand
We believe branded content is most powerful when it doesn’t feel like marketing. It feels like truth.
Rad5 Media partnered with Genex Services, the largest case management firm in the United States, to produce a powerful corporate documentary highlighting resilience, innovation, and life-changing recovery.
Rad5 Media’s work highlighted 828 Productions’ dedication to creating content that resonates deeply with audiences, illustrating their role as a leader in New Mexico’s thriving creative industry. Together, we celebrated the power of storytelling and its ability to transform perspectives and connect communities.
Through storytelling and visual documentation, Rad5 Media captured BlueHalo’s mission and achievements, including their groundbreaking LOCUST laser weapon systems, the transformative BADGER phased array for Space Force, and their leadership in RF Counter-UAS technology with over 1,000 systems deployed.
Rad5 Media partnered with the Albuquerque Teachers Federation to design a robust, resource-rich website supporting teachers across Albuquerque year-round.
At The Craftroom, the focus is on quality, innovation, and creating a space where everyone feels at home. Their dedication to craft brewing and culinary excellence has made them a standout in Albuquerque’s food and beverage scene, drawing patrons who appreciate attention to detail and a passion for great taste.
Meridian Adhesives Group partnered with Rad5 Media to deliver a rapid-turnaround photography package for a critical corporate board meeting with investors. The goal: capture the scale, precision, and innovation at their E-Chem manufacturing facility in Albuquerque, New Mexico.
