Rad5 Media partnered with Lyra Health and The Mindful Center to produce a large-scale national video campaign introducing mindfulness and meditation to Lyra plan participants across the country.
Working closely with Michelle DuVal, Director of The Mindful Center and one of the leading mindfulness educators in the Southwest, our team produced more than 80 guided meditation and educational videos designed for broad, real-world adoption. The goal was simple but ambitious: make evidence-based mindfulness approachable, human, and immediately useful for a diverse workforce.
The campaign launched during a pivotal moment as organizations rapidly shifted toward digital-first mental health resources. These videos became a cornerstone of Lyra’s mindfulness offerings—forming a multi-tiered introduction to meditation that was quickly adopted and widely embraced by participants nationwide.
From visual tone to pacing, every element of the production was designed to support clarity, calm, and trust. Michelle’s teaching style—rooted in research, lived experience, and a grounded sense of humor—translated powerfully on screen, helping demystify mindfulness while maintaining the integrity of the practice.
This project exemplifies Rad5 Media’s approach to branded content: thoughtful collaboration, scalable storytelling, and production choices guided by purpose rather than noise. The result was a deeply human campaign that supported Lyra’s mission to expand access to high-quality, evidence-based mental health care—at national scale.
Rad5 Media worked to highlight Deluxe Design’s commitment to creativity, precision, and exceptional customer service. Through compelling visuals and storytelling, we showcased their innovative approach to bringing brands to life, from small businesses to large-scale enterprises.
Through storytelling and visual content, Rad5 Media showcased Ideum’s expertise in creating transformative user experiences that blend technology with creativity. Our collaboration highlighted their unique ability to redefine how people engage with public spaces, delivering impactful narratives that resonate with diverse audiences.
At Rad5 Media, we worked to highlight Shine Pet Food Co.’s mission through commercial photography, capturing the heart of their brand and showcasing the dedication behind every product. From their commitment to natural ingredients to their focus on pet wellness, our visuals brought their story to life and resonated with pet owners who value quality and care.
Rad5 Media partnered with Build With Robots (BWR), an Albuquerque-based leader in automation and robotics solutions, to showcase their mission of transforming industries with cutting-edge technology. From collaborative robots to innovative disinfection systems, BWR develops solutions that enhance efficiency, safety, and sustainability across various sectors.
With a focus on community and flavor, Tucumcari Mountain Cheese embodies the spirit of New Mexico. Rad5 Media’s collaboration celebrated their rich heritage and commitment to delivering exceptional products that bring people together around the table.
Rad5 Media knows how to think outside the box — building bold guerrilla marketing strategies right here in Albuquerque, New Mexico. We help you identify your market, craft your brand story, and make an impact that sticks.
