Rad5 Media partnered with VARA Winery & Distillery to craft a content-driven storytelling strategy that reflects the brand’s playful sophistication, cultural roots, and approachable take on wine. Through a series of creative campaigns and editorial blog content, Rad5 helped bring VARA’s voice to life—one that celebrates adventure, connection, and the joy of discovery in every glass.
A standout example is the interactive “Choose Your Own VARAventure” campaign, which transforms seasonal wine selection into an engaging, personality-driven experience. Designed as a playful digital journey, the campaign guides users through different lifestyle moments—from backyard gatherings to outdoor adventures—pairing each with curated VARA wines and cocktails. This approach reinforces VARA’s brand ethos that wine should be fun, accessible, and tailored to real-life experiences, not confined to tradition or intimidation.
Complementing this campaign, Rad5 Media developed the “Postcards from Grandma” blog series—a collection of narrative-driven posts that blend travel, culture, and culinary storytelling. Each installment transports readers to a different global destination, from Madrid to Manhattan, Goa to Rome, and Lisbon, weaving together personal anecdotes, local flavors, and wine pairings. The series humanizes the brand, connecting VARA’s Spanish-inspired roots and global influences with intimate, relatable storytelling that invites readers into the experience.
This content strategy aligns seamlessly with VARA’s identity as a New Mexico-based winery that merges Old World tradition with modern creativity, producing wines and spirits that reflect both heritage and innovation. By combining immersive campaigns with rich editorial content, Rad5 Media successfully elevated VARA’s digital presence—driving engagement, strengthening brand voice, and creating meaningful connections with a broader audience.
Through this partnership, Rad5 Media demonstrated its ability to translate brand values into compelling narratives and interactive experiences that resonate—turning everyday wine moments into stories worth sharing.
Rad5 Media partnered with the State of New Mexico and the Healthy Food Financing Fund to produce a series of testimonial films—categorized into retail, value chain, and institutional buckets—highlighting statewide initiatives dedicated to feeding New Mexicans.
Through storytelling and visual documentation, Rad5 Media captured BlueHalo’s mission and achievements, including their groundbreaking LOCUST laser weapon systems, the transformative BADGER phased array for Space Force, and their leadership in RF Counter-UAS technology with over 1,000 systems deployed.
Rad5 Media partnered with Cummins Inc.’s Clovis, New Mexico facility, a hub of innovation and precision in engine manufacturing and remanufacturing. Unlike traditional assembly lines, the Clovis location employs a bay build process, crafting each engine to meet specific customer requirements. These engines are then converted to operate on natural gas, thoroughly test-run, painted, and shipped to distributors or end customers for further modification.
At Rad5 Media, we’re inspired by Pecos Valley Production’s passion for elevating cannabis culture and their dedication to crafting products that truly enhance lifestyles. Together, we celebrated their role in the Cannabis Cup and their impact on New Mexico’s growing cannabis community, sharing a story rooted in authenticity and quality.
At Rad5 Media, we believe in telling stories that bring people together, which made collaborating with Second Street Brewing a perfect match. Based in Santa Fe, New Mexico, Second Street Brewing has been crafting exceptional beers and fostering a sense of community since 1996.
By blending heritage with creativity, Capitol Bar & Brewery shines as a symbol of New Mexico’s thriving craft brewing scene. Rad5 Media’s creative efforts brought their story to life, drawing in new audiences and solidifying their place as a must-visit destination.
