rad5 media

As part of the New Mexico Food Financing Fund documentary series, Rad5 Media stepped inside the retail market channel to highlight the Sangre de Cristo Valley Market, capturing a deeply personal story of local resilience. We documented owner Dominik Apodaca’s remarkable transition from a successful oil field career to taking over his family’s 1960s grocery store in the rural town of Questa.

Rad5 Media worked with Beck & Bulow to create compelling visual content that tells the story of their commitment to sustainable ranching and humane treatment of animals. By capturing the essence of their ranches and their dedication to quality, we showcased their unique approach to bringing the finest meats to tables nationwide.