As part of a series of films created for the New Mexico Economic Development Department (NMEDD), Rad5 Media had the opportunity to tell the story of Bidii Baby Foods and its work supported through the Healthy Food Financing Fund (HFFF).
As part of the New Mexico Food Financing Fund documentary series, Rad5 Media stepped inside the retail market channel to highlight the Sangre de Cristo Valley Market, capturing a deeply personal story of local resilience. We documented owner Dominik Apodaca’s remarkable transition from a successful oil field career to taking over his family’s 1960s grocery store in the rural town of Questa.
Rad5 Media partnered with the State of New Mexico and the Healthy Food Financing Fund to produce a series of testimonial films—categorized into retail, value chain, and institutional buckets—highlighting statewide initiatives dedicated to feeding New Mexicans.
Set in the agricultural landscape of northern New Mexico, Brazos View Farms takes part in a film following several local businesses working together to strengthen the region’s food system.
Rad5 Media partnered with VARA Winery & Distillery to craft a content-driven storytelling strategy that reflects the brand’s playful sophistication, cultural roots, and approachable take on wine.
When the nonprofit Equal Access to Justice hosts its annual Jam for Justice Battle of the Bands, the goal is simple: bring the community together through music to raise funds that help provide legal services for people who otherwise could not afford them.
For Rad5 Media, the opportunity to document the event was about more than photography—it was about helping amplify a mission that ensures access to justice across New Mexico.
